Job Opportunity
apply
Executive Director Product Strategy
The Executive Director, Product Strategy is responsible for providing product strategy direction for the DATG Digital Media portfolio, which includes ABC Entertainment and Daytime, ABC News, ABC Family, Disney Channel, Disney XD and Disney Junior. Based in Burbank, this role identifies and delivers strategic framework for future opportunities as it relates to digital platforms, and participating in the execution of those ideas.
Responsibilities
Identifies forward-looking consumer insights translates into actionable input to digital Product teams. Uses research to create analysis and modeling based on market dynamics, competitive landscape and financial ROI. Outlines key market trends in the digital landscape, recommends new areas of growth. Stays ahead of the curve on emerging technologies impacting digital business and creates criteria for selection on key areas to prioritize to fully optimize multiplatform audience development. Sets the table for multiplatform discussions across business functions and clearly communicates where digital is heading and how to unlock value. Develops high level approach on social media strategy, integrates business drivers from Marketing, Product, Distribution and Technology perspectives. Creates recommendations for increasing revenue strategies from existing products (e.g. explore product data to pinpoint opportunities to increase consumption). Drives business planning for new initiatives and innovation and helps integrate new business areas. Supervises Product Strategy managers to deliver deeper level of integration with product teams as well as maximize value of work across portfolio.
Basic Qualifications
Minimum of 10 years of related experience in a combination of digital, product strategy and marketing Demonstrated interest and experience with major media business
Preferred Education
MBA
Required Education
Bachelors degree or equivalent combination of work experience
Additional Information
“The Walt Disney Company is an equal opportunity employer”
BUSINESS OVERVIEW
Job Location: Burbank, CA
Requisition ID: 19252BR
The Walt Disney Company is an Equal Opportunity Employer
apply
Are you ready to shape the future of media?
What does your dream job look like? A place where you can work alongside the best, chart your own career course, and help create the next generation of media and entertainment? Welcome to Disney ABC Television Group. As one of today’s premier media/entertainment companies, we’re looking for talented people who are passionate about what they do. We work across multiple platforms and on multiple continents. We’re changing the face of media — and you could be part of the next evolution.