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Creative Director
Reporting to the VP – Disney XD Marketing & Creative, partnering with Programming and Current Series Development & Production, Digital Media and Brand/Franchise Management, this individual will lead the on-air promotion team supporting the Disney XD brand. Responsibilities include shaping and implementing creative strategies as it relates to on-air and delivery of video-based creative assets that support Disney XD and its related priorities. Included within the scope of responsibilities are all related on-air promotion, including oversight of campaign concepting. The work of this team must consistently deliver the highest quality creative elements that meet strategic and brand goals while adhering to global brand positioning and creative guidelines.
This individual must have a proven track record in managing the innovative creative expression of leading brands and/or businesses that target a male/boy demographic. Additionally, he/she must demonstrate significant experience in managing the on air creative process of a television business and show a proven track record in effectively motivating and managing a creative team. Additionally, he/she must be experienced and highly engaged in digital media platforms that serve this target group. This individual must be a self-starter, forward thinking and an effective, persuasive presenter and communicator across multiple departments, and senior management.
Responsibilities
Lead a highly skilled and innovative OAP Creative team who support the ratings, revenue and global expansion of the Disney XD business. This includes developing, motivating and evaluating employees, as well as fostering a highly collaborative team-oriented environment that consistently delivers best-in-class creative solutions, across all platforms. Reporting to the VP - Disney XD Marketing & Creative, this position will partner with Programming, Current Series, Digital Media and Brand teams to actualize and implement progressive creative strategies. This role will liaise with our global creative teams to ensure creative consistency and elevate best practices. Creative Strategy & On Air Promotion: Supervise, from development to execution, of all Disney XD on air creative elements, packaging and campaigns. Collaborate with Ad Sales Marketing teams to activate and implement innovative, revenue-generating solutions. Partner with Ad Sales, Franchise Marketing and Digital Media teams to ensure that creative consistency across multiple platforms and business groups. Collaboration: Work in tandem with the VP, Marketing & Creative and Director, Production on budget management. Work closely with the Art Director on graphic strategy and implementation. Work with outside vendors on creative. Global: Partnering with overall departmental function, provide Disney XD creative consultation, review and input global creative campaigns and assets.
Basic Qualifications
Minimum of 10 creative years within the media / entertainment space
Preferred Qualifications
Minimum of 5 years of creative experience within a progressive, male-targeted brand; some sports experience preferred A proven creative leader Proven management skills with understanding of the Marketing and Creative process Demonstrated creative strategic ability – from concept to final execution Experienced in managing the overall creative and production process. Strong, persuasive presentation skills Demonstrated ability in organizing information into concise, highly persuasive, visually-driven presentations. Skilled in managing live-action shoots, inclusive of talent management Expertise in digital media platforms Expertise in budget management Collaborative management style and comfortable in navigating a highly matrixed organization
Required Education
Bachelor’s degree
Additional Information
The Walt Disney Company is an equal opportunity employer.
BUSINESS OVERVIEW
Job Location: Burbank, CA
Requisition ID: 24338BR
The Walt Disney Company is an Equal Opportunity Employer
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Are you ready to shape the future of media?
What does your dream job look like? A place where you can work alongside the best, chart your own career course, and help create the next generation of media and entertainment? Welcome to Disney ABC Television Group. As one of today’s premier media/entertainment companies, we’re looking for talented people who are passionate about what they do. We work across multiple platforms and on multiple continents. We’re changing the face of media — and you could be part of the next evolution.