Senior Manager Marketing ABC News Digital

Responsibilities
1. Audience Development Drive marketing acquisition of all ABC News products and extensions Establish metrics to track the effectiveness and efficiency of our marketing initiatives Use marketing vehicles to drive audience to high value, sold and strategic areas through paid and free marketing channels Work closely with product strategy and development to understand our audience and effectively address their needs and communicate with them Drive tune-in from ABCNews.com around key product areas Work with editorial to optimize social media’s role in driving traffic to ABCNews.com; awareness of the shows, digital, and new products; and tune-in Track traffic sources forABCNews.com and work with product and editorial teams to highlight and address opportunities Deliver marketing support along with partnership and business development teams to extract the most value from our current and future digital partners. 2. Create marketing plans for ABC News digital products Define consumer positioning and partner with analytics and research teams to mine consumer insights. Execute marketing campaigns to support the launch of new digital products Work closely with product, product strategy and design teams on ABC News Digital products to ensure branding is consistent with the ABC brand and well-differentiated in the marketplace Create a clear marketing vision, consumer messaging and marketing/business plans to convey to consumers the differentiated role of each digital platform and product extension Work closely with product strategy and research teams to evaluate audience insights to make key decisions related to product, pricing, and brand promise 3. Outline digital marketing initiatives that integrate between sales, shows and Digital Work with network marketing, digital and shows to ensure alignment in planning and execution of tent-pole digital marketing initiatives across ABC News digital Partner closely and liaise with Ad Sales and Sales Marketing; provide site and sales with marketing

Basic Qualifications
5 to 7 years experience in digital marketing, with a strong track of driving results in key performance metrics. Advanced knowledge of technical marketing tools and resources. Understanding of media and experience working in fast-paced environment. Skills & Abilities Strong teamwork orientation; ability to drive results within a matrix environment. Proactive and approach to problem solving, efficiency and effectiveness strategy tactics. Must have the necessary drive and ability to lead change to implement initiatives. Outstanding ability to manage multiple priorities while delivering high level results. Strong analytical skills, business planning, and project management skills. Strong written, verbal and interpersonal communication skills. Collaborates effectively with others to identify and resolve issues. Exhibits a personal responsibility and commitment to his/her work; follow-through and accountability. Demonstrated ability to build strong relationships with business leaders and marketing colleagues across the company.

Preferred Qualifications
7+ years experience in digital marketing. Experience in news and information is preferred or first-hand experience leading strategy for digital media marketing. Wide-ranging professional network within the Media industry is a plus.

Preferred Education
Advanced degree with an emphasis on marketing, communications or business.

Required Education
Bachelor’s degree

Additional Information
Req ID: 20764 Location: New York, NY The Walt Disney Company is an Equal Opportunity Employer.

BUSINESS OVERVIEW

Job Location: New York, NY
Requisition ID: 20764BR

The Walt Disney Company is an Equal Opportunity Employer