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Senior Manager Sales Research (Digital)
The Senior Manager is responsible for syndicated and primary research in support of digital media platforms for the ABC TV Network division, particularly internet, mobile, and VOD. In addition, the Senior Manager will be responsible for strategic research on trends in new media, and providing actionable recommendations to management and contribute relevant research to sales proposals.
Responsibilities
1. Provide regular reports on consumer usage of ABC digital properties. Inform management of current performance and long term trending for ABC.com, ABCNews.com, and the corresponding mobile sites, and VOD content. a. Place the ABC usage information in the wider context of the digital media landscape. b. Provide competitive context to ABC usage. 2. Conduct research to gauge consumers' reaction to ABC digital platforms and content. Develop best practice methodologies to provide marketing insight to various divisions. Ensure consumer and brand insights are communicated to stakeholders. 3. Devise and implement longitudinal research plan around digital consumer segments. Profile the digital consumers, educate management of relevant trends, behavioral shifts and implications as audiences evolve and adopt emerging platforms
Basic Qualifications
Project management Data analysis Strong background in quantitative and qualitative research methods Excellent ability to present research both orally and in writing Ability to manage multiple projects simultaneously Self-Starter Detail oriented Knowledge of PowerPoint, Excel, Nielsen and ComScore digital research tools required, SPSS a plus 5-7 years in media, entertainment, or advertising research
Required Education
Bachelor’s degree
Additional Information
Req ID: 23655 Location: NY, NY The Walt Disney Company is an Equal Opportunity Employer.
BUSINESS OVERVIEW
Job Location: New York, NY
Requisition ID: 23655BR
The Walt Disney Company is an Equal Opportunity Employer
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Are you ready to shape the future of media?
What does your dream job look like? A place where you can work alongside the best, chart your own career course, and help create the next generation of media and entertainment? Welcome to Disney ABC Television Group. As one of today’s premier media/entertainment companies, we’re looking for talented people who are passionate about what they do. We work across multiple platforms and on multiple continents. We’re changing the face of media — and you could be part of the next evolution.